eliminate almost 7.4 tons of beach waste.So far, Herbal Essences’ new bottles have helped being processed into an entirely new material. plastic is collected from oceans, rivers, lakes, and bays by organizations across the globe before bottle made from 25 percent up in the ocean, which is why Herbal Essences partnered with TerraCycle to create a BEACH PLASTICBOTTLES FROM Herbal Essences Beach Plastic Collection (from $6)Each year, about 8 million metric tons of plastic ends beach plasticrecyclable. The
with a glamorous its 154,000 followers: Finish the existing beauty products in your collection instead of purchasing more. Unlike clothing or a handbag, a beauty item’s lower price point makes it a tempting impulse buy—with a high risk of being discarded (or forgotten) before empty. @esteelaundry watchdog @esteelaundry’s #ShopMyStash challenge began WASTE-NOT CAMPAIGNAnonymous beauty industry #ShopMyStashLOWzero-waste-PLASTIC call to action for
using refills of its vegan, cruelty-free, and organic formula in pouches that reduce plastic use by 83 percent.eight plastic bags from the sea. The brand also sells ocean-waste plasticbrand Australian Glow starts packaging its Self Tan Mousses PACKAGINGAustralian Glow 1 Hour HAIR CAREExpress Tan Mousse ($25) and Mousse Refills ($23)This year, Aussie sunless tanner WATER-SAVING Waterl<ss Collection (from $8), with each bottle saving
shampoo, conditioner, and stylers that help stretch a must for everyone [looking to conserve] water,” Josh says. “I love dry shampoo for adding texture and grip. The Waterl<ss one doesn’t leave any residue or color behind in your hair.”the time between washes. “Dry styling products are aluminum cans are filled with water shortage in Cape Town, Developed during the 2018 severe South Africa, the Waterl<ss hair-care line saves earth’s most precious resource: water. BIODEGRADABLE CREAMCaudalie Vinoperfect Instant Recyclable
she estimates the company offsets approximately of is packed with niacinamide and white peony, all housed in a derived ingredients from the brand’s products, and mineral oils, silicones, bisphenols, and animal-Mathilde Thomas has banned parabens, four times its carbon footprint. Plus, she’s set a goal phenoxyethanol, phthalates, sodium laureth sulfate, zero-wastebiodegradable packaging by 2022. Caudalie’s nBrightening Moisturizer ($59)formula. Cofounder ewest face creamtreatments—last year’s Macrene Actives, which also launched last year. products in which luxury and eco-consciousness Surgerycarefully thought out. The result is highly effective lasers or injectables, are the future of antiaging. She sources plants from her own organic farm in upstate New York to use in her skin-care line, MD, PhD, literally wrote the book on cosmetic Everything about the line, from what it is (vegan, gluten-free, cruelty-free, non-GMO) to what it isn’t (it’s free of parabens, phthalates, sulfates, polyethylene glycol, acrylates, fragrance, silicone, mica, talc, mineral oil, and petrolatum), has been exist in perfect harmony. The line features —but still believes plant actives, not Cosmetic Dermatologic
recyclablespatulas made from recycled shells, and recycled paper packaging printed with to lessen its mark. The new ammonia-, silicone-, and harmful chemicals in their second life.ink, ensuring that even the boxes won’t leach alcohol-free Simply Color formula, which comes in glass containers, mother-of-pearl Schwarzkopf Simply Color ($10)Permanent hair color shouldn’t leave an indelible stain on the planet, and at-home hair color company Schwarzkopf is working GENTLE HAIR COLORbiodegradable soy12 shades, is less damaging to your hair, and the (such as color cream tubes), can be $10 and available at megaretailer Walmart, Cleen packaging, made from difficult-to-recycle materials through TerraCycle. Even the lid is making the entire packaging Beauty makes paraben-, phthalate-, mineral oil–, Cleen Beauty Mineral SPF AFFORDABLE GREEN MUST-HAVE30 Face Moisturizer Broad Spectrum Sunscreen ($10)With every product priced under zero wastebiodegradablerecycled. (^) ,
and cruelty-free skin care accessible for every budget. It’s also vegan. A standout in the 14-product collection is the moisturizer made with SPF 30 zinc oxide sunscreen, which goes on sheer while smoothing skin with shea butter (and it’s packaged in a recyclable container, to boot).
GREENpublished in 2016, garbage-truck-load ocean-bound or beach plastic (found within a or ocean-found or Brands are now using few miles of a waterway),
a backyard compost ocean-waste plastic When discarded, a product breaks down (foraged from the components over time, whether it’s added to water and beaches). pile or a commercial microbeads, made from cellulose or fruit biodegradable facility. Biodegradable BIODEGRADABLEto its original natural
step beyond carbon-pits, are currently being (and now banned) plastic microbeads used in facial scrubs and body washes. CARBON-NEGATIVEof energy is expended nonbiodegradable neutral, From growing crops to produce a single beauty product. A tested to replace the to manufacturing, a lot carbon-negative
production means that a company offsets more carbon emissions than it produces, explains Freya Williams.
Beauty SUSTAINABILITY
L^ EXIADES:^ NGOC^ MINHANGO;^ REMAINING^ IMAG
SO:^ COURTESY^ EF^ THE^ BRANDS.
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