rural values would seem to be at odds with his goals more generally.
He was apparently able to deal with language as if it were a
commodity to be willfully manipulated and cleansed of regional and
social variation on command. This is particularly strange as he very
early recognized the relationship between the rise of public discourse
around language and accelerated shifting in the established power
structures and hegemony (ibid.).
5 See Gitlin’s (1980) model for analysis of the media’s representation of
the Vietnam War and elsewhere.
6 Examples are from (1) Anthony Dercach v. Indiana Department of
Highways (in paraphrase); (2) student questionnaires on language
attitudes from my own research; (3) my interviews with employers in
the Chicago area; (4) discussion board entry.
Suggested further reading
Bell, L.A. (2010) Storytelling for Social Justice: Connecting Narrative and the Arts in Antiracist
Teaching. New York: Routledge. See especially Chapters 1 and 2 on the importance of
storytelling as a model for understanding racism.
Freeden, M. (2003) Ideology: A Very Short Introduction. Oxford: Oxford University Press.
Goldberg, S. (2003) Fads and Fallacies in the Social Sciences. Amherst, NY: Humanity Books.
Nunberg, G. (1983/1997) The Decline of Grammar. The Atlantic Monthly, November 3.
Silverstein, M. (1998) The Uses and Utility of Ideology. In B.B. Schieffelin, K.A. Woolard and
P.V. Kroskrity (eds.) Language Ideologies: Practice and Theory. New York: Oxford University
Press.
Woolard, K.A. (1998) Introduction: Language Ideology as a Field of Inquiry. In B.B. Schieffelin,
K.A. Woolard and P.V. Kroskrity (eds.) Language Ideologies: Practice and Theory. New York:
Oxford University Press.