PRODUCT SERVICE RETURNING92 FORTUNE APRIL 2020MUJI RICE
COOKER
DESIGNED BY
Naoto Fukasawa,
2014Compact, sleek,
and intuitive, this
simple rice cooker
shows the “subtle
and strong sys-
tematic coherence”
that’s become
Muji’s hallmark,
says Alok Nandi
of the Interaction
Design Association.
Though TV food
personality Alton
Brown loves to rail
against kitchen
“unitaskers”—de-
vices with only one
function—when
that function is to
quickly and simply
cook the staple
grain of half the
world’s population,
we think an excep-
tion can be made.25“STAYING IN
THE HOME
OF A LOCAL
EXPONENTIALLY
INCREASES
THE LEARNING
POTENTIAL
OF TRAVEL.”
Jason Ring,
SENIOR DESIGN
MANAGER, UBER,
ON AIRBNB [26]APP STORE
DESIGNED BY
Apple, 2008Manufacturers used
to control what was
on your phone. The
App Store lets you
decide.SPOTIFY
DESIGNED BY
Sp otif y, 2006The history of
recorded music—
on your desktop,
on your phone, in
your pocket.AMAZON PRIME
DESIGNED BY
Amazon, 2005“Press a button and
get almost anything
delivered to your
door, without
paying shipping.”
JASON RING, UBERAIRBNB
DESIGNED BY
Airbnb, 2008Airbnb’s model
of staying with a
local was a radical
approach to travel
that made us feel
less like tourists.WIKIPEDIA
DESIGNED BY
Wikipedia, 2001“Addresses the com-
plex problem of
democratizing and
sharing knowledge.”
BARBARA BARRY,
DESIGN STRATEGIST22 23 24 25 26 27DSB.W.04.20.XMIT.indd 92 FINAL 3/10/20 6:39 PM