A U T H O R S ’
ACKNOWLEDGEMENTS
While we assume full responsibility for the content of the whole text, important parts of it could not
have been written without the help and support of numerous people. We would particularly like to
thank the following people, and hope we have not forgotten anyone.Guy Geerts (Darwin BBDO)
Koen Helsen, Lieven Bertier (Barco)
Isabel Raes
Yves Van Landeghem (Saatchi & Saatchi)
Bert Denis (TBWA)
Claudia Gonzalez (The Global Fund to Fight Aids, Malaria and Tuberculosis)
DespinaSpanou (European Commission)
Derek Gosselin, Rick Grant, Julie Vitek, Katja Damman (Suez)
Nigel Lawrence (Dunnhumby)
Luc Suykens, Nicolas Frèrejean, Nada Dugas (Procter & Gamble)
Marc Frederix, (National Lottery Belgium)
Lars Vervoort, Tine Nelissen (Carrefour Belgium)
Christine Edier (Unicef)
Alain Heureux (IAB Europe)
Marc Michils (Quattro Saatchi and Saatchi)
Jorgen NygaardAndreassen (Fedma)
Joëlle Van Ryckevorsel, Teresa di Campello (L’Oréal)
A number of reviewers: Paul Copley, University of Northumbria; Claude Pecheux, Les Facultés
Universitaires Catholiques de Mons; Jane Underhill, University of Northumbria; Tania Van den
Bergh, Arteveldehogeschool, Flanders, BelgiumFinally, we would like to thank Pearson Education for supporting and publishing the fifth edition of
this text. In particular we thank the following: Rufus Curnow, Acquisitions Editor; Tim Parker, Project
Editor; Kelly Miller, Designer for cover and text; Kerrie Morton, Project Controller and Christopher
Kingston, Editorial Assistant.A01_PELS3221_05_SE_FM.indd xviA01_PELS3221_05_SE_FM.indd xvi 6/10/13 9:07 AM6/10/13 9:07 AM