xviii PUBLISHER’S ACKNOWLEDGEMENTSStudy conducted by PwC for IAB France and the SRI (2010) p. 22 ; Figure 15.2 from InSites Consulting,
http://www.insites-consulting.com ; Figure 16.2 from Statistics Report 2010: European trends in advertising
complaints, copy advice and pre-clearance , European Advertising Standards Alliance (EASA) (2010)
p. 11 , Figure 1 , http://www.easa-alliance.org/ , European Advertising Standards Alliance – The single
voice for advertising self-regulation; Figure 16.3 from Statistics Report 2010: European trends in adver-
tising complaints, copy advice and pre-clearance , European Advertising Standards Alliance (EASA)
(2010) p. 28 , Figure 13 , http://www.easa-alliance.org/ , European Advertising Standards Alliance –
The single voice for advertising self-regulation; Figure 16.4 from Statistics Report 2010: European
trends in advertising complaints, copy advice and pre-clearance , European Advertising Standards
Alliance (EASA) (2010) p. 25 , Figure 9 , http://www.easa-alliance.org/ , European Advertising
Standards Alliance – The single voice for advertising self-regulationScreenshots
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viteit in Communicatie management (Effectiveness in Communication Management) , pp. 169–
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all rights reserved, reprinted by permission of Harvard Business Review; Table 6.3 after Advertising
Media Planning , Lincolnwood, IL: NTC Business Books (Sissors, J.Z. and Surmanek, J. 1986) © The
McGraw-Hill Companies, Inc.; Table 6.4 from Statistics Belgium, http://statbel.fgov.be/nl/modules/
publications/statistiques/verkeer_vervoer/inschrijvingen_nieuwe_en_tweedehandse_voertuigen
_2008-2011.jsp ; Table 6.5 from with thanks to Wendy Van Dyck, Communication Channel Expert,
Space Brussels, for providing advertising budgets of the car industry; Table 11.1 after Sports sponsor-
ship development in leading Canadian companies: issues and trends, International Journal of
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Management , vol. 21 (4), pp. 335–41 (Shoham, A. 1992), Copyright © 1992, Elsevier, with permission
from Elsevier; Table 15.2 from Users of the world, unite! The challenges and opportunities of social
media, Business Horizons , Vol. 53 (1), pp. 59–68 (Kaplan, A.M. and Haenlein, M. 2010), p. 62 ,
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business sector in Cyprus, in, New Challenges for Corporate and Marketing Communications. Proceedings of
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Box on page 132 from InSites Consulting 2008 lifestyle segmentation of Dutch youngsters for MTV Networks ,
Rotterdam, InSites Consulting (Van den Bergh, J. and Verhaeghe A. 2008); Box on page 528 adapted
from ‘Sainsbury’s changes Tiger Bread to “Giraffe Bread” following advice from 3-year-old’, The
Telegraph , 01/02/2012 (O’Hare, S.), http://www.telegraph.co.uk/news/newstopics/howaboutthat/
9053800/Sainsburys-changes-Tiger-Bread-to-Giraffe-Bread-following-advice-from-3-year-old.html ,
Copyright © Telegraph Media Group Limited 2012A01_PELS3221_05_SE_FM.indd xviiiA01_PELS3221_05_SE_FM.indd xviii 6/10/13 9:07 AM6/10/13 9:07 AM