178 CHAPTER 5 OBJECTIVESFigure 5.6 Yellow Pages brand associations: recallers vs non-recallers of the campaign
Source : TNS Conversa.Figure 5.7 Perceptions of Yellow Pages leadership
Source : TNS Conversa.M05_PELS3221_05_SE_C05.indd 178M05_PELS3221_05_SE_C05.indd 178 6/5/13 3:01 PM6/5/13 3:01 PM