L I S T O F A C R O N Y M S
ABC Audit Bureau of Circulations
ACC Association of Communication Companies
AIM Affect Infusion Model
AIO activities, interests and opinions
ANOVA analysis of variance
ATR awareness trial reinforcement
B2B business-to-business
B2C business-to-consumer
BOGOF buy one get one free
BPS Brand Personality Scale
CARU Children’s Advertising Review Unit
CEEMEA Central and Eastern Europe, Middle East and Africa
CEIR Centre for Exhibition Industry Research
CEO chief executive officer
CPM cost per thousand
CPM-TM CPM in target market
CPT cost per thousand
CRM customer relationship marketing
CSR corporate social responsibility
CTLC Community-based Technology and Learning Centres
CTR click-through rate
DAGMAR Defining Advertising Goals for Measured Advertising Results
DAR Day After Recall
DEA data envelopment analysis
DM direct mail
DOSS degree of overall similarity of strategy
DRTV direct response television
EASA European Advertising Standards Alliance
EDLP every day low prices
ELM Elaboration Likelihood Model
EMEA Europe, the Middle East and Africa
ERP effective rating points
ESP emotional selling proposition
FCB Foot–Cone–Belding
FMCG fast-moving consumer goods
GRP gross rating points
HILO high–low
HSM Heuristic–Systematic Model
HTML Hypertext Mark-up Language
IAB Interactive Advertising Bureaux
IAT Implicit Association Test
ICC International Chamber of Commerce
IMC integrated marketing communications
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