REFERENCES 343- Do you think SUEZ handled the rumours of a credible threat
of terrorism in a good way? What else could it have done? - How can SUEZ measure the results of its PR activities?
8. Is SUEZ right in attaching so much importance to PR?
Would you complement its PR activities with other MC
tools? If so, which ones would you choose?
Case based on information provided by : Rick Grant, CEO SUEZ Global LNG; Julie Vitek, Director External Affairs SUEZ LNG NA; Derrick Philippe Gosselin,
Executive Vice President Strategy & Portfolio Management – Chief Strategy Officer, SUEZ Energy International; and Katja Daman, SUEZ Energy International.
Katulak, F. (2005), ‘LNG – A Safe Alternative Fuel’, CEP , February 2005, http://www.cepmagazine.org ; McKechine, J. and Skordinski, M. (2005), ‘LNG Case Study:
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