Marketing Communications

(Ron) #1
590 CHAPTER 16 ETHICAL ISSUES IN MARKETING COMMUNICATIONS

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73 Burr, P.L. and Burr, R.M. (1976), ‘Television Advertising
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74 Spungin, P. (2004), ‘Parent Power, not Pester Power’,
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75 Burr, P.L. and Burr, R.M. (1977), ‘Parental Responses to
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77 Spungin, P. (2004), ‘Parent Power, not Pester Power’,
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78 Clarke, B. (2005), ‘Responsible Marketing,’ Young Con-
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