590 CHAPTER 16 ETHICAL ISSUES IN MARKETING COMMUNICATIONS
58 Eagle, L.C., Bulmer, S.L., de Bruin, A.M. and Kitchen, J.
(2004), ‘Exploring the Link between Obesity and Advertis-
ing in New Zealand,’ Journal of Marketing Communications ,
10(1), 49–67.
59 Berman, R. (2005), ‘Sloth, not Ads, is Responsible for Fat
Kids’, Advertising Age , 76(16), 30.
60 Eagle, L.C., Bulmer, S.L. and Hawkins, J.C. (2003), Th e
‘Obesity Epidemic’: Complex Causes, Controversial Cures
- Implications for Marketing Communication. Auckland,
Massey University: Technical report 03.03; Eagle, L.C.,
Bulmer, S.L., Kitchen, J. and Hawkins, J.C. (2004), ‘Complex
and Controversial Causes For the “Obesity Epidemic”:
Th e Role of Marketing Communications’, International
Journal of Medical Marketing , 4(3), 271–87.
61 Burr, L. and Burr, R.M. (1976), ‘Television Advertising to
Children: What Parents are Saying About Government
Control’, Journal of Advertising , 5(4), 37–41.
62 Chan, K. and McNeal, J.U. (2003), ‘Parental Concern about
Television Viewing and Children’s Advertising in China’,
International Journal for Public Opinion Research , 15(2),
151–66.
63 Spungin, P. (2004), ‘Parent Power, Not Pester Power’, Inter-
national Journal of Advertising and Marketing to Children ,
5(3), 37–40.
64 Nathanson, A.I., Eveland, W. Jr, Park, H.S. and Paul, B.
(2002), ‘Perceived Media Infl uence and Effi cacy as
Predictors of Caregivers’ Protective Behaviors’, Journal of
Broadcasting and Electronic Media , 46(3), 385–410.
65 Gray, O. (2005), ‘Responsible Advertising in Europe’, Young
Consumers , 6(4), 19–23.
66 Lascoutx, E. (2005), Food Marketing to Kids. New York:
Children’s Advertising Review Unit (CARU), http://www.
caru.org.
67 Burr, L. and Burr, R.M. (1976), ‘Television Advertising to
Children: What Parents Are Saying about Government
Control’, Journal of Advertising , 5(4), 37–41.
68 de Bruin, A.M. and Eagle, L. (2000), Children, the Medium
and the Message: Parental Perceptions of Children Directed
Advertising Issues and Regulation. Auckland, Massey
University: Working paper 00.14; Eagle, L.C. and de
Bruin, A.M. (2000), Advertising Restrictions: Protection of
the Young and Vulnerable? Auckland, Massey University:
Working paper 00.06; Eagle, L.C. and de Bruin, A.M.
(2001), Marketing Communication Implications of Children’s
New Electronic Media Use. Auckland, Massey University:
Working paper 01.24.
69 Walsh, A.D., Laczniak, R.N. and Carlson, L. (1998),
‘Mothers’ Preferences for Regulating Children’s Television’,
Journal of Advertising , 27(3), 23–36.
70 Moore, E.S. (2004), ‘Children and the Changing World of
Advertising’, Journal of Business Ethics , 52, 161–7.
71 Hudson, S., Hudson, D. and Peloza, J. (2008), ‘Meet the
Parents: A Parents’ Perspective on Product Placement
in Children’s Films’, Journal of Business Ethics , 80(2),
289–304.
72 Grossbart, S.L. and Crosby, L.A. (1984), ‘Understanding
the Bases of Parental Concern and Reaction to Children’s
Food Advertising’, Journal of Marketing , 48(3), 79–92; Chan,
K. and McNeal, J.U. (2003), ‘Parental Concern about
Television Viewing and Children’s Advertising in China’,
International Journal for Public Opinion Research , 15(2),
151–66; Spungin, P. (2004), ‘Parent Power, not Pester
Power’, International Journal of Advertising and Marketing
to Children , 5(3), 37–40.
73 Burr, P.L. and Burr, R.M. (1976), ‘Television Advertising
to Children: What Parents Are Saying about Government
Control’, Journal of Advertising , 5(4), 37–41.
74 Spungin, P. (2004), ‘Parent Power, not Pester Power’,
International Journal of Advertising and Marketing to
Children , 5(3), 37–40; Buijzen, M. and Valkenburg, P.M.
(2003), ‘Th e Unintended Eff ects of Television Advertising’,
Communication Research , 30(5), 483–503.
75 Burr, P.L. and Burr, R.M. (1977), ‘Parental Responses to
Child Marketing’, Journal of Advertising Research , 17(6),
17–20.
76 Young, B. (2003), ‘Does Food Advertising Make Children
Obese?’, International Journal of Advertising and Marketing
to Children , 4 (April/June), 19–26; Clarke, B. (2005),
‘Responsible Marketing,’ Young Consumers , 6(4), 3–4;
Spungin, P. (2004), ‘Parent Power, not Pester Power’, Inter-
national Journal of Advertising and Marketing to Children ,
5(3), 37–40.
77 Spungin, P. (2004), ‘Parent Power, not Pester Power’,
International Journal of Advertising and Marketing to
Children , 5(3), 37–40.
78 Clarke, B. (2005), ‘Responsible Marketing,’ Young Con-
sumers , 6(4), 3–4.
79 Zappa, J.A., Morton, H. and Mehta, K. (2003), ‘Television
Food Advertising: Counterproductive to Children’s Health?
A Content Analysis Using the Australian Guide to Healthy
Eating’, Nutrition and Dietics , 60(2), 78–84; Kunkel, D.,
Wilcox, B.L., Cantor, J., Palmer, E., Linn, S. and Dowrick,
P. (2004), ‘Report of the APA Task Force on Advertising
to Children’, http://www.apa.org/releases/childrenads.pdf
(accessed June 2009).
80 Chan, K. and McNeal, J.U. (2003), ‘Parental Concern
about Television Viewing and Children’s Advertising in
China’, International Journal for Public Opinion Research ,
15(2), 151–66.
81 Bijmolt, T.H.A., Claassen, W. and Brus, B. (1998), ‘Children’s
Understanding of TV Advertising: Eff ects of Age, Gender
and Parental Infl uence’, Journal of Consumer Policy , 21(2),
171–94; Clarke, B. (2005), ‘Responsible Marketing,’ Young
Consumers , 6(4), 3–4.
82 Bulmer, S.L. (2001), Children’s Perceptions of Advertising.
Auckland, Massey University: Working paper 01.05;
Preston, C. (2005), ‘Advertising to Children and Social
Responsibility’, Young Consumers , 6(4), 61–7; Wright, P.,
Friestad, M. and Boush, D.M. (2005), ‘Th e Development
of Marketplace Persuasion Knowledge in Children,
Adolescents, and Young Adults’, Journal of Public Policy
and Marketing , 24(2), 222–33; Kunkel, D., Wilcox, B.L.,
Cantor, J., Palmer, E., Linn, S. and Dowrick, P. (2004),
‘Report of the APA Task Force on Advertising to Children’,
http://www.apa.org/releases/childrenads.pdf (accessed June
2009).
M16_PELS3221_05_SE_C16.indd 590M16_PELS3221_05_SE_C16.indd 590 6/6/13 8:59 AM6/6/13 8:59 AM