47. Get creative with your
marketing and steal
ideas from other
industries
Within most industries, and
the coffee shop market is
no different, we tend to
become “stuck” in the same
model that all our
competitors do. We all put
our prices up at roughly
the same time and we all tend to operate in roughly the same
manner in terms of promotions.
It took Starbucks to come along and essentially reinvent this model.
By creating a much better “experience” and a lot of wow factor they
were able to charge up to three timeswhat other coffee shops
were charging for essentially the same basic products. Basically
they borrowed from the “cool bar” model and created a hip place to
hang out that didn’t sell alcohol.
This type of thinking is hugely beneficial to creating clean air
between you and your competitors. You need to keep looking
around at what other businesses in general are doing and see if you
can copy these ideas. Open all your “junk mail” and see if there are
any compelling offers in there that could be applied to your café.
Watch what retailers are doing around you. Watch the offers and
Wake up when you have a
bad week...
“Inside of a ring or out, ain’t
nothing wrong with going down. It’s
staying down that’s wrong.”
Muhammad Ali88