6. Great coffee sales come
from one thing–great
taste
Coffee Taste and The Coffee Experience move with consumer times,
and yet they are timeless. Uncompromised taste will never go out
of fashion and will always sell more coffee. You simply cannot
expect to make money in the coffee business unless great tasting
coffee is a major priority for you and all your employees.
Consistent coffee comes from consistently and relentlessly
controlling the brewing factors.
Freshness Wake Up Questions
When was your coffee brewed?
When was your coffee ground?
When was your coffee roasted?
Cleanliness Wake Up Questions
How dirty does your equipment look right now?
How clean is your water?
When was the last time you cleaned the screens/filters or pistons?
Extraction Wake Up Questions
Espresso - is your extraction time between 20 & 30 seconds?
Filter – have you tried golden cup standards - 90g to 3 pints?
Plunger – have you infused for 4 minutes?
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