7 It’s all about the food
Now that we have
hopefully drummed into
you the importance of the
“money” you need to flip
things round and see the
whole enterprise from your
customer’s perspective.
You must never forget
about the money, but
remember that all they care about is the value you’re going to give
them for their hard-earned money. And that means you have to
provide great food. Great food creates a happy customer who gives
you more money. Simple as that? Well not quite, but read on.
We all know a few businesses that seem to survive sometimes
surprisingly long periods of time serving bad food. They are rare
though, and are generally situated in odd locations where the
competition is minimal.
Over the years between us we have owned or worked with a huge
variety of food businesses. The one thing that marks out the most
successful operations is great food. Good food doesn’t have to be
expensive or fancy – one of our best businesses was a Fish and Chip
shop for example – but it does have to be as appetizing and tasty as
you can possibly make it.
Wake up to the power of
great food and coffee...
“You do not merely want to be
considered just the best of the best.
You want to be considered the only
one who does what you do.”
Jerry Garcia15