But he forgot the key missing ingredient. He forgot “passion”. The
business was utterly soulless. He had no passion in his coffee and
none in his food. Great passion creates great tasting food and
coffee. There was nothing that the staff could rave about and
nothing that could “hook and addict” the customers to return.It failed. Quickly and painfully. And, like so many others before
him, he chose to blame the location and the economy.
Slowly it dawned on him.18 .Wake up and smell the profit