11 Get accountable and know your figures
The key to making profit in your coffee business is to know your
numbers and ensure you have clear and simple procedures to track
them. Daily, weekly and monthly – NOT once a year six months
after your financial year end when your accountant finally bothers
to get round to looking at your books.
The numbers don’t liein any aspect of your life. If your doctor has
told you to take better care of yourself he’s going to measure some
numbers. He’s going to take your weight, your heart rate, your
blood pressure and a cholesterol reading. When you go back in six
months and you haven’t done anything but eat cake the numbers
won’t lie. They’ll tell him the story.
It’s the same thing with your business. If it’s out of shape then you
have to take those numbers and keep measuring them. You need
to realistically work out where you are and then create a plan that
alters those numbers in the
right direction. Don’t live in
a dream world of denial
and metaphorically sit
eating cake to make
yourself feel happy.
Wake up to the facts
“If knowledge can create problems,
it is not through ignorance that we
can solve them.”
Isaac Asimov25