Wake Up and Smell the Profit - 52 Guaranteed Ways to Make More Money in Your Coffee Business

(Wang) #1

21 Keep your toilets spotless


Why? Surely that won’t make you money? Wrong. It’s almost the
easiest way to make more money, since the link between the
cleanliness in your toilets and the cleanliness of your kitchen is very
strong in your customer’s mind.


I know a couple who have two main criteria when they visit a
restaurant or coffee shop. Is the food “piping” hot and are the
toilets spotless?They could be served muck or treated with
indifference by the staff, but if the food is really hot and you could
eat off the toilet seat then they’ll be loyal forever.


Obviously that’s an extreme example, but don’t dismiss it too
quickly. It is enormously off-putting to people on a conscious and
subconscious level to visit dirty toilets. Keep them spotlessly clean,
checked and signed at least every hour (ideally every half hour) and,
after a trip to your loo, your customers will feel comfortable enough
to sit back down and maybe have that second cup of coffee after
all.


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