The Psychology of Money - An Investment Manager\'s Guide to Beating the Market

Figure 12.1

Financial profiles of the four temperaments.

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Disadvantages and

Too rigid, clings to

Too theoretical,

Too reckless, lacks

Too idealistic, lacks

weaknesses

past.

lacks data.

patience.

toughness andobjectivity.

Communication

Comparative.

Conditional.

Anecdotal.

Metaphoric.

styleTime orientation

Past.

Infinite.

Present.

Future.

Needs

Membership.

Competency.

Freedom.

Meaning.

Risk profile

Risk-averse.

Risk-neutral.

Risk-seeking.

Risk-neutral.

Fears

Losing control.

Being judged

Being constrained.

Being abandoned.

incompetent.

Financial propensity

To save, hoard.

To take, wrest.

To spend, dissipate.

To give, divest.

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