Agent:“Hi, I’m [your name] with [Your Company] Realty,
I called you a couple of times for information about
your home for sale. It’s still available, isn’t it?
Seller:“Yes, it’s still for sale.”
A: “Great. I stopped by to ask a couple of questions
about the property, would that be okay with you?”
S:“Sure.”
[Then ask some questions about the property that aren’t
mentioned in the advertisement.]
A: “I’m sure that you’re a busy homeowner. Have you
considered marketing your home with a professional?”
S:“We thought about it, but we don’t know if we’re
ready yet.”
A:“Well, I’m going to leave you with my information.
That way you can think about your options and call
me when you’re ready to go that route, does that
sound all right with you?”
S:“Yeah, I’ll call you if I decide to list.”
A:“Fantastic. I can stop by again to follow up with your
progress or would you prefer me to call?”
S:“You can call me.”
A:“Since it was difficult for me to reach you on the num-
ber advertised, can I have a direct number where
you can be reached?”Now you have your foot in the door with this seller, and
you have a number for the seller that no other agent has.
Call the seller back in two days and try to close for the list-
ing appointment. Focus on the service aspect of listing with
The Real Estate Agent’s Guide to FSBOs