The FSBO Listing Presentation
tion, then you have to make a decision. If you feel
that the seller may come down in price eventually,
then you can give a shot at listing it, as long as
you have the time to sit on an overpriced turkey.
- Your second option is to refer the listing to an-
other agent and let them waste their time. Then
you can try to be the rebound agent after the
property doesn’t sell with the other agent. Work it
out with that agent so that when the property
doesn’t sell they refer you to get the rebound. In
this situation, odds are that as the second or third
agent you will have a better chance at selling the
listing. Once the seller realizes that it’s not the
agent’s fault and comes to terms with reality, you
should be able to lower the price.
My advice is to take the listing with the understanding
that you’ll reduce the price at a predetermined date. Here’s
what you do: When you’re sitting down with your seller at
the listing presentation, pull out a price change form and
pre-date it for the date on which you both agree to reduce
the price. Have the seller initial the paperwork right there.
Now you’ll have a shot to market the property at market
value if the property doesn’t sell by that predetermined
date.
When to Take Overpriced Listings
If you take the overpriced listing, you might just sell it
if the right buyer comes along with more money to spend.