At the beginning of each month, draw a line for your
projected listing goal for the month (black line). At the end
of the month, add a line showing your actual listings (gray
line). As the months go by you will be able to see how your
actual number of listings stack up against your goals. This
will give you a track record for your month-by-month pro-
duction and, over time, your year-by-year production,
compared with your goals.
If you want to go a step further, add two lines to the
chart to track your monthly closings and your advertising
budget. Put the dollar amounts on the left side (Y-axis) to
keep a record of your budget. This will help you monitor
your expenses and sales over the months.
The Real Estate Agent’s Guide to FSBOs