bit more catchy and interactive. For more details
on how to make a powerful website, and for great
website builder resources, check out Appendix A
under Agent Website Builder Services. If you’re
new, just get your name on the Internet with a
basic website so you can use your website address
on your business cards, For-Sale signs, magnets,
and stationary.5.Business Cards.Another very important marketing
tool is business cards. Your business card in many
instances will be the only thing that a prospect has
to judge you by. With that in mind, make your
business cards look professional. If you work for a
big company, there are businesses that specialize in
printing your cards with your specific office logos
and award icons. You should contact your broker
before buying any business cards to see if they offer
these advantages. If you don’t work for a big com-
pany try to make your card look as professional as
possible. Avoid bright, flashy colors when design-
ing your business card. You don’t want to come off
as loud. A professional-looking card should be
what to shoot for.
Have your face on the card! It doesn’t matter
what you look like. People will always feel more
comfortable with the person whose picture they
have seen.
While you’re ordering your business cards, you
can also purchase business card magnets. These
The Real Estate Agent’s Guide to FSBOs