Direct Mail
Right after you get a listing, tell the world!Make direct-
mail flyers that advertise “Just Listed in Your Neighbor-
hood.” Mail them to the surrounding area of your new
listing. Once you have listings you’ll notice that it’s easier to
acquire even more listings because sellers want to list with
someone who has experience, and listings are proof of that.
Do you have any special offers? Some agents offer a
$500 or $1,000 credit to the seller at closing for using them
as their agent (which is usually split between you and your
broker, so get your broker’s permission first before you
print the offer). A free market analysis is also a very com-
mon offer. Even better, as we previously mentioned, is an
over-the-phone CMA. Include your offer on all stationery
that you create. You can also offer free virtual tours, or a
free home warranty. Whatever it is that you choose, just
make sure that your offer is visible on your flyer, or the
flyer is guaranteed to end up in the garbage can.
Keep a stack of these flyers in your car at all times and
leave them wherever you go. Leave your mark in the form
of your advertisements. When you add up all of these tips,
it increases your odds of listing and selling more homes.
Written Testimonials
The best way to convince FSBOs to list with you is to
prove that other sellers have put their trust in you and
were satisfied. After every transaction that you close, cre-
ate a written testimonial that the seller can sign for you.
Here is a sample of such a testimonial:
The Real Estate Agent’s Guide to FSBOs