The Real Estate Agent\'s Guide to FSBOs - Make Big Money Prospecting For Sale By Owner Properties

Farming for FSBOs

to better use than stuffing, licking, and addressing

envelopes two days out of every month.

2.Customize your envelope.You can create a slogan

(which we’ll cover in more detail later in the chap-

ter) and print that along with your address on the

envelope. The printer should also pre-print the

post office permit stamp on the postage side of the

envelope, as shown in Figure 10-2. Try to set it up

so you can keep most of your envelopes at the

print shop; then e-mail the shop your monthly

newsletter for them to run off, stuff, and address.

3.Give homeowners a reason to open your mail.If

you are typing a newsletter with valuable infor-

mation, or if you have a gift inside the envelope,

such as a yearly calendar, make them find it. As

shown above in Figure 10-2, if you print on your

envelope, “FREE GIFT INSIDE!” or “WHAT’S

HAPPENING IN YOUR NEIGHBORHOOD?”

Figure 10-2. Sample of preprinted permit stamp.