CHAPTER 12
Servicing Your Listings
Try not to become a man of success. Rather become
a man of value.
—Albert Einstein
FSBO Fact
Eighty-four percent of sellers used an agent or bro-
ker to sell their home, and only 12 percent sold with-
out professional assistance.
SOURCE: National Association of Realtors®,
Profile of Home Buyers & Sellers,2006.
In this chapter we’ll go over ways to effectively service
and sell your listing inventory. Once you acquire an in-
ventory that will keep you busy, you’ll need to keep your
sellers satisfied and ultimately sell your listings, one by
one.