this way. It forces you to become the best you can be.
Without competition you wouldn’t have the need to have
goals, which challenge yourself and shape your character.
You must also remember, there will always be room in this
industry for one more top producer.
Defeating your competition takes strategy and skill. If
there is any one area in the real estate industry where
you’ll find competition, it is with FSBOs. Because FSBOs
are the most abundant leads, agents and marketing com-
panies are going to compete with each other to get them.
There are three fundamental components that stand out
from the array of competition you will face while working
with FSBOs. These are:
- FSBO websites and publications
- Discount brokerages
- Other agents
FSBO Websites
There are websites out there that offer FSBOs limited
Internet advertisement and some paper advertisement.
Most of these sites charge a hefty up-front fee that is
nonrefundable, even if the home doesn’t sell. The cost of
advertising with these sites can range from $1,000 to well
over $6,000, and most don’t even get you on the MLS
(multiple listing service), which, as you probably know,
is the single most important advertising medium...
period!
Here is an important statistic that will aid you in win-
The Real Estate Agent’s Guide to FSBOs