The Real Estate Agent\'s Guide to FSBOs - Make Big Money Prospecting For Sale By Owner Properties

Know Thy Competition

column for each marketing medium you offer, and then
put a check next to the competitors that can match that
offer. A sample tally chart is shown in Figure 4-1.

Local Specialty Custom Web

MLS Paper Paper Sign Ads CMA

Yo u   

Other

Agent   

Other

Office  

Discount

Broker 

FSBO

Website 

Figure 4-1. Sample tally sheet of the marketing mediums of-
fered compared to the competition.

Being Aggressive

There are several books aimed at helping FSBOs to suc-
ceed going it alone. I suggest brushing up on some of those
books to get an idea of what FSBOs are reading and look-
ing for. What I found is that some of these books even sug-
gest listing with an agent if selling by owner is not