CHAPTER 5
The FSBO System
Champions keep playing until they get it right.
—Billie Jean King
FSBO Fact
FSBOshave no access to fundamental marketing
services, such as the Multiple Listing Service (MLS),
and they cannot list their homes there. They also have
no access to other marketing avenues such as REAL-
TOR.com, Virtual Office websites, and the Internet
Data Exchange.
SOURCE: National Association of Realtors®,
Profile of Home Buyers & Sellers,2005.
In this chapter you’ll learn how to implement systems
into place that will drastically improve your means to
prospect FSBOs. This is a very important chapter of this
book because without a system, there is no direction.