The FSBO SystemSubscribing to FSBO Lead Provider Services
There are several FSBO lead provider services out there.
What a FSBO lead provider does is sift through all of your
local newspaper and Internet classified sections for FSBO
ads. They compile them on a daily or weekly basis and
send them to you through an e-mail. This can be a great
time saver for you. Not only do they usually generate an
abundance of leads, but the leads are from a variety of
sources, which gives you some leverage against other com-
peting agents. (For some FSBO lead provider referrals, see
the resources in the Appendix.)
Is It Worth It?
You bet! The monthly investment for this type of serv-
ice will range from $20 to about $80 per month at the time
of this writing. The opportunity cost of this type of invest-
ment will reap you major returns. It saves you a tremen-
dous amount of time. Better yet, convince your broker to
pick up the tab. Just say that this will increase the office’s
listing inventory and ultimately lead to more sales. If you
don’t want to share this great secret with the other agents
in your office, just include it in your monthly budget. But
remember, only about 5 percent of agents prospect FSBOs.
That would mean if you had 100 agents in your office,
only about five would be sharing this information with
you. That’s not so bad.