34 BARRON’S April 6, 2020
THE ECONOMY
In January,janitors and grocery-store workers
earned $14 an hour on average,compared with about
$24 an hour for the average private-sector worker.
How the Job Market
Will Look Postcrisis
W
ho would
have
guessed that
the hottest
commodities
of 2020
would be
hand sanitizer and disinfectant wipes?
Not American manufacturers. Out-
put of soaps, cleaning compounds,
and toilet preparations was 24% lower
at the beginning of this year than in
the middle of 2007—and now supply
has struggled to rise in line with soar-
ing demand driven by the coronavirus
pandemic.
No business was prepared, which
is why the U.S. economy is simultane-
ously suffering from acute shortages
of essential goods and extreme overca-
pacity of everything from restaurant
tables to airplane seats.
The question is whether this is a
temporary phenomenon caused by a
once-in-a-century health crisis or the
beginning of a sustained shift in how
the market allocates resources. If
Covid-19 is sufficiently deadly—and the
federal government’s current best-case
scenario is that more than 100,000
Americans will die—fears of future
pandemics could permanently alter the
business landscape and the livelihoods
of tens of millions of Americans.
Just as few Americans were con-
cerned about infectious disease before
this year, many will find it hard to
forget the importance of hand-wash-
ing or the perils of being around peo-
ple who could be carrying a deadly
disease. Any activity that involves
crowds and in-person interaction
could be in trouble, while occupations
that help Americans stay clean and
avoid leaving the house could boom.
Let’s estimate that nearly 25 million
Americans work in jobs that could be
negatively affected. That includes 11.3
million Americans working at physical
retailers other than grocery stores and
pharmacies, 5.6 million who work at
full-service restaurants, 3.3 million
working in travel, and 2.5 million in
arts and entertainment. Physical retail-
ers were already in secular decline
before the outbreak, but restaurants,
arts and entertainment, and travel jobs
had all been growing faster than the
broader economy. Even if those indus-
tries emerge from the downturn with-
out suffering long-term damage, they
may not add jobs at the same pace as
the rest of the economy in the future.
The good news is that there could be
plenty of places for many of those (low-
paid) workers to go. There are currently
about 13 million Americans working in
industries likely to benefit from the
current disruption. That includes four
million who work in goods transporta-
tion, warehousing, and delivery; 3.1
million who work at food and beverage
stores; 1.1 million who work as janitors;
and one million who research, develop,
and manufacture medicines and medi-
cal equipment.
Some of these sectors were experi-
encing rapid growth even before the
current crisis. Warehouse employ-
ment nearly doubled between the be-
ginning of 2007 and the start of this
year, while biotech R&D jobs have
increased by 70%. Courier and deliv-
ery-service employment was already
up about 50% since 2007 by the start
of this year, and likely has grown sub-
stantially since then, thanks to the
renaissance of grocery delivery.
Other professions that now seem
essential were growing more slowly
than overall employment, if they were
growing at all. These include janitors,
wholesalers of essential goods, gro-
cery-store workers, and the makers of
medicines and cleaning supplies. One
consequence of that slow growth in
employment is that U.S. production of
essential goods has been either flat or
falling since 2007. Imports filled the
gap, but those have turned out to be
unavailable when needed most.
Avoiding future shortages and
maintaining sanitary living and work-
ing spaces will require many more peo-
ple to enter these lines of work, which
probably means raising wages signifi-
cantly. Several grocery-store chains
have already offered pay bumps to keep
people working in jobs that have sud-
denly become far more hazardous, but
they may need to do more. In January,
janitors and grocery-store workers
earned just $14 an hour on average,
compared to about $24 an hour for the
average private-sector employee.
Perhaps the most surprising poten-
tial area of future U.S. job growth is in
textiles and apparel. Face masks and
medical gowns are among the many
essential goods currently in short sup-
ply due to the combination of soaring
global demand and export controls
imposed by the major producers, all of
which are located abroad. America
used to possess the manufacturing
capacity to create its own masks and
gowns, but that largely vanished in
the 2000s. In the 1990s, nearly two
million Americans worked in the in-
dustry, compared to about 300,000
today. To the extent that new masks
and gowns become available, it will be
largely thanks to companies such as
Brooks Brothers that maintained fac-
tories on U.S. soil and are now focused
on producing protective equipment for
medical professionals.
Unfortunately, the transition from
the pre-coronavirus economy to the
post-pandemic world looks like it will
be unnecessarily painful. Nearly 10
million Americans have filed initial
claims for unemployment insurance in
just the past two weeks, as layoffs have
spiked to unprecedented levels. The
number of Americans receiving contin-
ued unemployment benefits has also
jumped rapidly, which means those job
losses aren’t being offset by increased
hiring elsewhere. According to Jed
Kolko, chief economist at Indeed, the
number of online job postings in the
U.S. at the end of March was 15% below
its trend level, and will likely fall fur-
ther. Even the demand for medical tech-
nicians was depressed, due to the col-
lapsing economy.
That suggests that the short-term
priority of policy makers should be
stabilizing incomes and preserving
otherwise viable businesses. Workers
will have time to adjust to the new real-
ity once the health crisis has passed.B
By Matthew C. Klein
Unprepared for Trouble
Today’s shortages of essential medical equipment and cleaning supplies can be blamed
on falling or stagnant production since before the Great Recession.
Sources: Federal Reserve Board; Barron’s calculations January 2007=100
Industrial Production Indices
Soaps & toilet
preparations
Pharmaceuticals
& medicine
Medical
equipment
& supplies
2007 ’08 ’09 ’10 ’11 ’12 ’13 ’14 ’15 ’16 ’17 ’18 ’19 ’20
70
80
90
100
110