The tech companies will generate revenue
through contracts to provide their services
to schools and possibly from commissions.
Sponsors — not the athletes — pay
commissions ranging from 10% to 30% in
pro sports.
“It’s yet to be seen if those types of margins or
commissions make sense at the college level,”
Lawrence said.
INFLCR’s Cavale said the day of college athletes
getting paid for use of their NIL has been
coming since former UCLA basketball player
Ed O’Bannon brought the issue to the forefront
with his 2009 class-action antitrust lawsuit
against the NCAA.
“Everybody understood it wasn’t a matter of if
but when NIL comes,” Cavale said.