Academic Writing for International Students of Business

(Frankie) #1

5 Practice C


 In the following paragraph, insert suitable reference words in the gaps.


2.3:Cohesion 103

Gillette’s blades
Thin, disposable razor blades were marketed in America by King Gillette at the
beginning of the twentieth century. (a) _______________ had realised that as all men
had to shave daily, there was a huge market for a product that would make
(b) _______________ easier. (c) _______________ was a simple idea, but at
first (d) _______________ found it very hard to sell (e) _______________.
(f) _______________ was because nobody had marketed a throw-away product
before. However, (g) _______________ use of advertising to stimulate demand
rapidly increased sales and (h) _______________ became very popular. Within a few
years (i) _______________ was a millionaire.

6 Practice D


 Use the following information to write a paragraph about nylon, paying careful
attention to the use of reference words.


Nylon


Inventor: Wallace Carothers


Company: DuPont Corporation (USA)


Carothers’ position: Director of research centre


Carothers’ background: Chemistry student, specialising in polymers (molecules
composed of long chains of atoms)


Properties: Strong but fine synthetic fibre


Patented: 1935


Mass produced: 1939


Applications: Stockings, toothbrushes, parachutes, fishing lines, surgical thread

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