40 NEWSWEEK.COM
Horizons SCIENCE,
BY THE NUMBERSVe g a n i s m
Over the past decade veganism—eating
no animal products, including dairy and
eggs—has grown sharply in popularity.
In fact, almost 40 percent of Americans
now say they are actively trying to
follow a more plant-based diet, Nielsen
reports. Here’s a look at recent trends
driving this increasingly common
gastronomic lifestyle. —Sarah Dreher150,000
The number of McVegan burgers that McDonald’s
sold in the first month of launching this
menu item in Finland and Sweden in 2017.
McDonald’s is now testing a similar product,
the PLT (Plant, Lettuce and Tomato)
Sandwich, in select locations in Canada.SOURCES: PLANT BASED NEWS, VOMAD, DICTIONARY.COM, VEGAN BITS,VEGANUARY, GOOGLE TRENDS, PLANT BASED FOOD ASSOCIATION, GOOD
FOOD INSTITUTE, SCHOOL NUTRITION ASSOCIATION, THE BMJ, HAPPYCOWMARC H 13, 202 0TECHNO LOGY +g
s
WHY PEOPLE
GOVEGAN
Top reasons,
according to
a 2019 survey
of12,814
respondents
from 9 7
countries17.4 %
Personal
Health68 .1%
The
Animals9.7%
The
Environment
sThe estimated numberof vegans in the worldƠ
The year that
Donald Watson,
founder of the
Vegan Society,
coined the
term “vegan”4.8%
Other
COW Reasons&/$8',$727,5ʔ*(77<