ENGAGEMENT Trade fairs, being spatially overwhelming, need a grounding
area. These spaces are most effective if they’re immersive, too: activating imagination
with unexpected presentation formats makes for a more balanced experience. By
helping to shape a new perspective and understanding of the products and brands on
show, engagement-led trend spaces effectively forge a stronger connection between
fair and visitor.
OPPOSITE Featuring a virtual
reality experience designed by Roel
Deden and Envisions, Active Urban
immersed visitors in an environment
of performance textiles.BELOW Stijlinstituut Amsterdam
wanted to turn the Trend Space
into an experience that’s not only
meaningful and informative, but has
some light-heartedness and humour
to it as well.Show 83