BY DAVID G. WELTONEDUCATION
EDUCATION
Scripting an educational video: What’s the objective?
Planning is an important step in creating any video, but it’s even more crucial if your goal is to
make effective educational content.Video producers don’t need to be
good writers because they only
need to communicate visually,
right? Wrong. Successful content
creators need to be competent
communicators with both the
written word and the camera.
In this article, we’ll explore how
to write a script for an instruc-
tional video destined for YouTube,
Facebook, Instagram, Twitch orother platforms. This critical pre-production phase of
any video is essentially a writing project.WHAT’S THE OBJECTIVE?
There’s an important step to complete before begin-
ning a script — determining the learning objectives.
Instructional designers rely on precisely crafted
learning objectives to guide their productions. Objec-
tives are student-focused and written in terms of
what a student can expect to accomplish after com-
pleting the instruction.