PACKAGING FOR SEVEN BRO7HERS
BREW CO.
CREATIVE SPARK
creativespark.co.uk
Seven years ago, Manchester-based
agency Creative Spark designed the
branding for local brewing company
Seven Bro7hers, a business started
by brothers Guy, Keith, Luke, Daniel,
Nathan, Kit and Greg who were inspired
by their dad’s home-brewing. The
agency recently refreshed the look in
alignment with the company’s success
and ambitions, creating a new logo that
replaces the letter ‘T’ with the number
‘7’. This “Lucky 7” rebrand uses a range
of vivid pastel colours to differentiate the
various flavours in the range.
The strong typographic approach,
which maintains the yellow and black
capitalised logo mark, ensures the
identity is consistent across the family
of beers. The bright palette aims to
increase stand-out in retailers following
the brand’s expansion from online-only
sales to stores including selected Co-Op
outlets, Selfridges, Booths and Ocado.
SHOWCASE