SHOWCASESZIGET FESTIVAL 2020 IDENTITY
FANNY PAPAY
instagram.com/papayfanny
With its unusual colour palettes, cute
symbols and a gorgeous logotype that
uses conjoining letters, Budapest-based
graphic designer and illustrator Fanny
Papay’s branding for this year’s Sziget
Festival does the perfect job of channelling
its ethos to “celebrate freedom and
equality,” as well as reflecting its diverse
line-up and audience, as Fanny puts it.
Briefed to create designs around the
concepts of free love, acceptance and
freedom, she looked for shapes and
tones that “express freedom, happiness,
freshness and modernity.” Fanny began
by hand-sketching ideas to decide on
how to reflect the concepts visually,
before pairing them with colours that
“reinforced these feelings”. The designs
were then worked up in Illustrator,
Photoshop and 3D software. Fanny says,
“I really love any project that involves
music: the most inspirational task to me
is to put music into a visual form.”