Mirror, which launched in 2018, sells a $1,500
interactive mirror that streams workout classes,
offers weekly live classes and thousands of on-
demand workouts, as well as immersive one-on-
one personal training.
The deal builds on a partnership between the
two companies that began in mid-2019 when
Lululemon made an initial investment in Mirror.
It also marks Lululemon’s first acquisition.
Once the deal closes, Mirror will operate as a
standalone company within Lululemon, which is
based in Vancouver, British Columbia.
Brynn Putnam will continue as Mirror’s CEO,
reporting to McDonald.