Bloomberg Businessweek - USA (2020-08-10)

1

August 10, 2020

PHOTOGRAPH

BY

DAVID

ELLIOTT

FOR

BLOOMBERG

BUSINESSWEEK

FEATURES 38 Google’sDominanceofSearchAdsSureIsTaxing

Thecompany’shealth-carepushis a casestudyin techgiants’monopolypower

42 PrivateEquityWasSupposedtoCureAilingHospitals

A Cerberusbuyoutleavesinvestorsflushandmedicalcentersdeepin debt

46 Pepsi’sUnluckyNumber

A ’90s marketing stunt led to disaster and death in the Philippines

◀ As the price of

search ads rose

in the pandemic,

psychotherapist

Ellen Ross had to

choose between paying

Google or missing out

on new clients