HRHPrincessElizabeth’smarriage
toLieutenantPhilipMountbatten
in 1947 heraldedthestartofa new
optimismforthecountry.Homes&
Gardensdevelopeda rightroyal
obsession,withElizabethappearing
onthecover 16 times.Itwasasif the
magazinehadanaccess-all-areaspass
fortheseatsofpower,featuringnot
onlytheprivateroomsofClarence
HouseandWindsorCastle,but
alsoNo.11DowningStreetand
thehomesofWinstonChurchill
andpressmagnate
ViscountRothermere.
Anotherkeysource
ofoptimismwas
theFestivalof
Britain,which
inspireda
renewedfocuson
allthingsBritish.
Themagazinebegan
speakingtoa younger
audience,with
suggestions for
(Fromtopleft)‘TheQueenAnd
HerConsort’;a pickofcolourful
fabricsfromtheera;perfect
beauty;open-planlivingtook hold;
a hot look from 1951.
furnishingforthefirsttimeand
workingwithsmallspaces.Iteven
launcheditsowninteriorsproblem
page.Onesimplysentindetailsofthe
sizeandaspectofone’sroom,listing
existingfurnitureandfittings,and
thefurnishingseditor(latereditor)
PsychePiriewouldreplywitha stern
briefthatleftlittleroomforyourown
personaltouch.Thecomfortable
fictionofthewaryearsgavewayto
edgierreadssuchas‘WhatIsA
NervousBreakdown’and‘ShallWe
StayMarried?’.Fashionpageswent
outonlocation,celebritiesshareddiet
tips,andthefoodsectionfeatured
auberginesandsweetpeppers.
Televisions were everywhere.
40 s & 50 s
“post-war,anything
britishwasgrEat;
anythingfrom
ElsEwhErE,not
to bE trustEd”
The new elizabeThan era
100
years