2019-06-01 Homes and Gardens

(Joyce) #1
HRHPrincessElizabeth’smarriage
toLieutenantPhilipMountbatten
in 1947 heraldedthestartofa new
optimismforthecountry.Homes&
Gardensdevelopeda rightroyal
obsession,withElizabethappearing
onthecover 16 times.Itwasasif the
magazinehadanaccess-all-areaspass
fortheseatsofpower,featuringnot
onlytheprivateroomsofClarence
HouseandWindsorCastle,but
alsoNo.11DowningStreetand
thehomesofWinstonChurchill
andpressmagnate
ViscountRothermere.
Anotherkeysource
ofoptimismwas
theFestivalof
Britain,which
inspireda
renewedfocuson
allthingsBritish.
Themagazinebegan
speakingtoa younger
audience,with
suggestions for

(Fromtopleft)‘TheQueenAnd
HerConsort’;a pickofcolourful
fabricsfromtheera;perfect
beauty;open-planlivingtook hold;
a hot look from 1951.

furnishingforthefirsttimeand
workingwithsmallspaces.Iteven
launcheditsowninteriorsproblem
page.Onesimplysentindetailsofthe
sizeandaspectofone’sroom,listing
existingfurnitureandfittings,and
thefurnishingseditor(latereditor)
PsychePiriewouldreplywitha stern
briefthatleftlittleroomforyourown
personaltouch.Thecomfortable
fictionofthewaryearsgavewayto
edgierreadssuchas‘WhatIsA
NervousBreakdown’and‘ShallWe
StayMarried?’.Fashionpageswent
outonlocation,celebritiesshareddiet
tips,andthefoodsectionfeatured
auberginesandsweetpeppers.
Televisions were everywhere.

40 s & 50 s


“post-war,anything

britishwasgrEat;

anythingfrom

ElsEwhErE,not

to bE trustEd”

The new elizabeThan era

100
years
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