2019-05-01+Web+Designer+UK

trytoofferthebestexperiencepossibleif a userhas

a slowconnectionorhasgoneoffline.”

reatingthedynamiccontentand

communicationsplatformsbrands

nowdemandhasmeantensuringIE

hasthebesttalenttodeliverthese

world-classprojects.“Callusbig

headed,butwe’reprettyconfident

we’vegotthebestpeoplein theindustry,”Ollietold

WebDesigner. “BecauseIEDigitalis onlyasgoodasits

people,ourstudiois fullofsomeoftheindustry’sbest

digitalconsultants,UX/UIdesigners,webdevelopers

andprojectmanagers– allunderoneroof.

“IE’speopleareourmostimportantasset,sowe

takeourtimewhenwerecruit.Welookforpeople

whoshareourvaluesandhavea strongworkethic.

Wealsoaskeverynewrecruittocompletea

behaviourassessmenttool,DiSC,whichhelpsusto

balancetheteam,understandoneanotherand

improvecommunication.

“Ourteamareoftengraduates– thoughnot

exclusively– andtheyusuallyhavepreviousagency

experience.Webelieveininvestinginthenext

generationofconsultants,designers,anddevelopers,

sowherepossible,wealsobringpeopleinviatheIE

Academy– a recruitmentandtrainingprogrammefor

newlygraduateddevelopers.

“Also,oncewe’vefoundtheserareindividuals,

retainingthemis vitallyimportant,sowe’veworked

hardtoputtogethera benefitspackagethatrewards

people’scontributionstooursuccess.Weoffer

competitivesalaries,flexiblehours,paidovertime,a

sabbaticalafterfiveyears’service,teamawaydays

andtimeoffforcommunityprojects.”

Beingestablishedfora quarterofa century,Ollie

concludedbyoutliningwhatthefutureholds:“This

yeartheagencyturns 25 yearsyoung,sowe’llbe

celebratingalltheamazingpeopleandprojectsthat

havebroughtustowherewearenow.

“Lookingtothenext 25 years,we’replanningto

keepgrowingthebusinessorganically.We’reworking

ongaininga footholdintheartsandculturesector,

whichwillfitwithourvalues-drivenclientportfolio,

andoftenoverlapswithcharityandeducation.

“We’reexcitedaboutmovingtoa newpurpose-

builtstudiolaterintheyear,whichwillbecomeIE’s

permanenthome.However,wewon’tbemovingvery

far;we’llstillbebasedinBirmingham’sJewellery

Quarter,whichis a thrivingcommunityofcreative

businesses,fromagenciestosilversmiths.

“Intermsofupcomingprojects,we’rethrilledtobe

workingtocreatethebrandandwebsitefora really

ground-breakingsustainabilityinitiative.Another

excitingprojectindevelopmentis thephasedlaunch

ofthenewlegalchoices.org.uk,whichoffersconsumer

advicetohelpwithdecisionsaboutlegalissuesand

lawyers.Also,wehavesomereallyexcitingcharity

rebrandandwebsiteprojectscominguptoo.

“Lastbutnotleast,we’realwaysworkingonliving

outourcompanyvaluestomakea differenceand

enjoytheride.So,asusual,we’llhaveoursummer

teamawayday,canoeingalongtheRiverWye,and

othersocialactivitiestolookforwardto.”

Forthepast 25 years,IEDigitalhasbeenhelping

values-drivenbrandstonavigatethedigitallandscape

andengagewiththeiraudiences.Experiencedin

interpretinguserneeds,IEhelpsitsclientstosolve

problems,usingthebesttoolsforthejobtocreate

innovativedigitalexperiences.

PUBLIC

HEALTH

ENGLAND

P

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Digital to design and build a ‘kitemark’ system

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in health apps.

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public was mostly eager and willing to embrace.

However, healthcare professionals were understandably

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promised by new technology.

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an assessment process in place for health apps. IE held

co-creation workshops with key stakeholders from bodies

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Design principles.

We performed digital consultancy and systems analysis

for PHE to design a peer review process, including online

self-assessment forms for completion by app developers.

We built a web-based demo system, which PHE used at

health conferences to gain industry feedback, and

following a series of rapid prototyping and user testing

VSULQWVZHFRPSOHWHGWKH%HWDVHOIDVVHVVPHQWVHUYLFHDQG

Alpha phase for the ‘expert community’ assessment phase.

IE Digital understood the core drivers

behind the process for PHE that resulted in

a valuable resource for NHS commissioners.

profile___________________________________________________ 45

Design Values

Web developer Eli Stone and

Head of Development

Nathan Powis debating the

merits of tabs versus spaces.