Regarding For This Photo, do you think we’re going
to have more instances of AI recommending ways
for people to improve their photos?
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and give them ways they can improve whatever they’re
doing. They grow and learn and feel like they’re making
progress.
Is there a concern that AI could get away from the
human creativity VSCO is built on?
I think it’s more about trying something new. If people
are serious about their creativity, they also want
guidance from people they trust. That comes from
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helps you understand how to edit photos, that inspires
you with tips and tricks, and I think AI is part of that
toolkit. Really good AI, such as our preset
recommendations, inspires people to try something new
with their work they might not have thought of before.
On that point, you’ve said that social media
makes people disconnect from their creativity.
What does that mean?
People go through their day creating in a lot of ways.
Most people are taking photos on their smartphones,
editing them in some way, and sharing them out
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service of creation and their creativity—to express
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That idea of creation for creation’s sake; that’s
why VSCO avoids likes and comments?
Ava [AI] will be
able to look at
a photo and
not only tell
that it’s a
portrait but
that it’s joyful,
strong, and
energetic.