PROJECT FACTFILE
BRIEF: Sponsored by local government, Circuito Plastico
takes visitors on a free, guided tour to participating galleries
in San Pedro. The goal was to create an identity that would
stand out and attract people who are familiar with art as well
as making it accessible to those who aren’t.
THE CLIENT: KRSTO, http://www.krsto.net
STUDIO: Parámetro Studio, http://www.parametro.studio
PROJECT DURATION: Four monthsCRISTINA ARREOLA
Co-founder & creative director, Parámetro Studio
As creative director, Arreola oversees each project
and the daily operations of the studio. She co-
founded Parámetro Studio five years ago to focus on
branding and web design after working as a graphic
designer at Anagrama.COMPUTERARTS.CREATIVEBLOQ.COMJUNE 2019 PARÁMETRO STUDIO
GETTING STARTED
By Cristina Arreola and Vanessa Santos
Circuito Plástico is a new event held each year
in San Pedro, just south of Monterrey in Mexico.
It takes place over two weekends and visitors
are taken around the city, going to participating
galleries on a guided bus tour. Each gallery holds
special exhibitions as part of Circuito Plástico
and it’s a great way to see and learn about a
broad variety of art.
This was its second year, and the festival
director KRSTO wanted to attract more visitors
with a vibrant identity that would stand out and
get people who are unfamiliar with art excited. At
the same time, our client didn’t want it to clash
with each gallery’s existing brands.
For us, the brief was a great opportunity for
Parámetro to become involved in the art scene
in San Pedro and Monterrey. Even though the
event is only in its second year, we aimed to
create something that would make a big impact
and set a high standard for Circuito Plástico in
years to come.
The identity created for the previous year
was quite serious using sober colours. Even
so, students and young people really liked
it, whether or not they were studying art. We