Computer Arts - UK (2019-06)

PROJECT DIARY

COMPUTERARTS.CREATIVEBLOQ.COM

JUNE 2019

structure of this nature – you certainly can’t do
it sat in front of an iMac!
Production was tricky at first as any mention
of the word origami would put suppliers into the
headspace of 80gsm paper. We finally found a
company called Box & Seal, which understood
what we were trying to achieve. We avoided
using glue, opting instead for male/female
closure techniques to secure the box. Tape is
added to the box in transit for extra security.
The illustrations that bring the jetpack to
life followed the style developed for the brand
identity. The elements were inspired by the
creations of Wendell F Moore, inventor and jet
pack pioneer. We’ve also hidden a few moments
of joy in there – if you look closely, the features
on the rockets form a series of little faces.
Flexoprint was used to reproduce the imagery,
which is a dot-screen method that reduces the
amount of ink used.

11 The illustrative

style developed

for the Petit Pli

brand is based

around children

having fun

adventures.

12 For the

packaging, NB

Studio were

inspired by

Wendell F Moore’s

actual rocket pack

inventions.

THE VERDICT

By Sam Pittman

Our clients at Petit Pli love the packaging we

came up with because it integrates so tightly

with their brand.

There were lots of options that would have

been cheaper than their existing packaging,

which was a Toblerone-style cardboard

box costing £2 a unit. Many of these were

unsustainable. By creating a bespoke solution

there’s control at every stage of production to

ensure everything is sustainably sourced and

created. The simplicity of the new solution,

even though it’s not a standard cardboard box,

reduced the cost to 37p a unit. That’s an

82 per cent saving, and the box has a life

after the clothes have been unpacked.

I’ve loved working on this assignment. It’s

pushed us into the unknown, and it’s a project

that makes you smile.

PROCESS

BRAND

DESIGN

Alan Dye on the

core elements of

the wider brand

“We’ve also

hidden a few

moments of joy

in there – if you

look closely, the

features on the

rockets form

little faces”

The main brand typeface is Simplon

Mono, a choice inspired by the look

and feel of NASA objects. The core

palette is monochrome, to give

primacy to the colourful clothing

ranges, but as the brand is rolled

out, black and white will be used

alongside three-colour gradients

in graphic communications. These

include orange to dark orange, purple

to pink-red and blue to white.

11 12