Once a pretty basic category, foundation
has seen a recent jolt of energy and innovation.
And you can thank Fenty for that. When Rihanna released her
game-changing, inclusive 40-shade (!) range in 2017, she
raised the bar for product launches that followed. Today, consumers
expect more from their makeup, and between Instagram
and YouTube, their voices are being heard...and
that means very good things for you and your face.
by MADDIE ABERMAN
photographed by ERIC RAY DAVIDSON
stills by JEFFREY WESTBROOK
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