type and then put a complicated Google Image Recaptcha form on your opt
in form you can be pretty sure nobody will opt in unless your offer is
incredible.
The More Info You Ask For The Less Opt Ins
You Will Receive
Bottom line you need to make it as simple and compelling as possible for
people to join your newsletter.
Also, you want your landing page to have one focus, that is to get the
email of the prospect. Save the selling for your follow up emails.
Here is a sample landing page:
Here are some characteristics of an effective landing page:
- All text and opt in form should be above the fold. This means
prospects should not have to scroll down the page to see the opt in
form. - Give bullet points with real compelling reasons why people should