Digital marketing used to be a hostile term for brand managers and
business owners. Back in 2011, it accounted for less than 10% of the
company's advertising budget. Re-marketing, pixel targeting, lead
funnels, etc. were just fancy new words that 50+ year olds didn't want
to hear. Today, it's a different story.
Well, closer to 2020, marketers have undergone an unprecedented shift
in the idea! We've seen a fairly rapid surge in social media service and
digital marketing services, and as industry members, we've evolved
and adapted over the years into many algorithm changes and
advertising allowances. The New Year is almost time to come, and we
have some exciting predictions about what's next for our industry in
the next year or two.
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