S

a

s

c

h

a

S

e

g

a

n

T

KH\IROG7KH\ÀLS7KH\VZLQJ7KHZHLUG

SKRQHVDUHEDFNDQG,FRXOGQ¶WEH

KDSSLHU

$IWHUDGHFDGHRILGHQWLFDOIHDWXUHOHVVJODVV

EORFNVZH¶UHVHHLQJDVOHZRIRGGORRNLQJIUHVKO\

IRUPHGVPDUWSKRQHVSRSSLQJRQWRWKHPDUNHW

7KH6DPVXQJ*DOD[\=)OLS=)ROG0RWRUROD

5D]U*0LFURVRIW6XUIDFH'XRDQG/*:LQJDOO

WU\WR¿QGZD\VWR¿WELJVFUHHQVLQWRVPDOOKDQGV

DQGWKH\¶UHLQMHFWLQJDOHYHORILQQRYDWLRQDQGIXQ

EDFNLQWRWKHVPDUWSKRQHZRUOGWKDW,GHDUO\

PLVVHG

,VWDUWHGUHYLHZLQJSKRQHVLQWKHHDUO\V

DQGIRUDORQJWLPHWKHUHZDVSOHQW\RIZHLUGIXQ

VWX̆7KH1RNLDZLWKLWVFLUFXODUGLDOSDG

HFKRLQJDQROGURWDU\SKRQHZDVDFWXDOO\DEHVW

VHOOHU6RZDVWKHVOLGLQJ/*&KRFRODWHZLWKLWV

IDX[L3RGVFUROOZKHHO7KH/*9;¶VVFUHHQ

IRUPHGD7VKDSHVR\RXZRXOGZDWFK79

3UREDEO\WKHPRVWDPD]LQJH[DPSOHRIWKDWHUDRI

SKRQHGHVLJQZDVWKH³GHHSO\VWUDQJH ́1RNLD

ZKLFKORRNHGOLNHDOLSVWLFNFDVH3KRQHV

ÀLSSHGVZLYHOHGVOLG

The LG Wing Makes the

iPhone 12 Look Boring

Sascha Segan is the

lead mobile analyst

for PC Magazine. His

commentary has

also appeared on Fox

News, CNBC, CNN, and

various radio stations

and newspapers

around the world.

COMMENTARY