Make your sale online
“BUILD A PRESENCE ON SOCIAL MEDIA SITES
and make customers aware that you’re
available if they need help. If a customer
messages you, reply promptly with a helpful
answer to their question.” Jade Murray, owner
of boutique Ginger Pickle (gingerpickle.co.uk).“ GIVE CUSTOMERS LOTS OF DETAILS to make
up for the fact that they cannot physically pick
up and inspect your product. Good photos and
extensive descriptions really help with this.”
Jewellery designer, Jo Bignold, LucyLou
Designs (lucyloudesigns.co.uk)“ABOUT ME AND MEET THE MAKER PAGES
give more substance to you as a seller. I also
cover FAQs such as ‘How long will it take for
me to get my item?’ ‘Can I pay more for faster
delivery?’ and ‘If I have a problem with the
item, how will it be resolved?’ ”
Designer and illustrator Rachael McGreal, Bird
House Press (birdhousepress.co.uk)“ OCUS ON THE THINGF that makes your work
unique and build that into your photography,
shop banner and communications. Customers
will know exactly what to come to you for.”
Ceramics designer Jessica Smith,
(jessica-catherine.com)1 Stay on-trend to make
contemporary products
2 Research selling venues before
settling on one that’s right for
you and your makes
3 A confident seller will have
sales success
4 Have your contact information
to hand should people want
to buy later in the year
5 A well-presented stall will
attract customers in their droves
6 If you love your makes,
customers will too1
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