2019 Annual Report (^57)
We always adhere to the following four basic principles
when protecting user privacy:
■ Transparency: The way we process personal data
is transparent to our consumers, who can make
decisions according to their wishes and fully control
their privacy.
■ User benefits: We believe that any collection of
personal data should always benefit consumers, for
example, by providing a better user experience.
■ Security: Effectively protecting user privacy
requires advanced technologies. We leverage
industry-leading security technology to protect
personal data, safeguarding privacy while
improving user experiences.
■ Legal compliance: We strictly comply with the
Generally Accepted Privacy Principles (GAPP), the
EU’s General Data Protection Regulations (GDPR),
and all other applicable laws and regulations in the
countries where we operate.
We integrate the above privacy protection principles
into our products right from the beginning in product
design. These principles are then followed throughout
product development in order to fully protect user
privacy. Our leading technologies have enabled
us to produce many outstanding results in privacy
protection, gaining us the recognition of leading global
organizations.
For example, the HUAWEI Mate 30 Series comes
with Huawei’s in-house formal microkernel Trusted
Execution Environment (TEE). Sensitive data, such as
consumer biometric data and passwords, is stored only
in the TEE, while operations like fingerprint verification,
facial recognition, and password confirmation are all
performed in the TEE. This move effectively prevents
leaks of user privacy. Huawei’s TEE obtained the
following certifications:
■ Common Criteria (CC) EAL5+ certification, the
highest level that a commercial OS kernel can
obtain during security certifications
■ Numerous international authoritative security
and privacy certifications, including the EMVCo
certification in the finance industry and the
ePrivacyseal EU certification
In the HMS domain, we have established a complete
system for managing personal data protection, and we
are the global leader in terms of personal data security
management, transparency, and privacy compliance.
For example:
■ The AppGallery manages the security of apps with
a unique four-layer system: malicious behavior
detection, security vulnerability scanning, privacy
leak checks, and manual real-name reviews. This
system ensures that only secure apps are available
for download from the AppGallery.
■ In November 2019, HMS became one of the
first recipients of the ISO/IEC 27701 privacy
protection system certification issued by the
British Standards Institute (BSI), an authoritative
international standards organization. This shows
that our ability to protect user privacy and manage
information security is recognized by world-leading
organizations.
Building Global Flagship Stores into Showcases of Premium Retail Services and Optimizing the
“Last-Mile” Sales and Service System
In 2019, the Consumer BG actively explored and
built brand-new premium retail and service models
to improve Huawei’s brand image and optimize our
“last-mile” sales and service system. By the end of
2019, Huawei had over 65,000 retail stores, display
zones, and display counters around the world,
including more than 6,000 experience stores.
On September 28, 2019, as the start of Huawei’s
efforts to build a global retail system for direct sales,
we opened a Global Flagship Store at the heart
of Shenzhen’s vibrant MixC World. This store has
reinvented the traditional image of Huawei retail
stores, and become the city’s “living room”, a new
cultural landmark. Featuring a sophisticated design
and cutting-edge technology, the store provides an
offline, tech-savvy space that allows consumers to
study, share, connect with their loved ones, and enjoy
inspired experiences.
coco
(coco)
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