W
henwe
consideredthe
2019 themesfor
WildlifeRanching
magazine,a focusonstrategy
wasanobviouschoice.Oneof the
mosteffectivetoolsforstrategic
planningis tousethePESTLE
analysesasa guideline.
Thesixinfluences,andtheWildl
Political
Economic
Social
Technological
Legal
Environmental
Inourfirst 2019 WildlifeRanchingissue,welookatcurrentPOLITICAL
influences.Inthisissue,wecontemplatecurrentECONOMICinfluences.
Economicfactorsaredeterminantsofaneconomy’sperformancethat
directlyimpacta businessandhaveresonatinglong-termeffects.It also
accountsforforeigndirectinvestment,whichis ofparticularimportance
totheprivatewildlifesector– inclusiveofbreeding,consumptivetourism
(huntingandproducts)andecotourism.
Inourleadarticle,¶7KH %LJJHU3LFWXUH·, Michael’t Sas-Rolfesstates
therecanbenodoubtthateconomicsis closelylinkedtopolitics.Michael
furtherstatesthat,“Sensibleentrepreneursin thewildlifeindustryshould
focusonbalancingboththeshort-termobjectiveofseekingtoprofitfrom
existinglegitimatemarketopportunitiesaswellaskeepinganeyeon
thesocio-politicalmovementsandtrendsthatwillultimatelydetermine
long-termconsumerdemandaswellaswhatis politicallypossible
andsupported.”
AheadofCITESCoP18tobehostedin SriLankain May2019,
GodfreyHarris,ManagingDirectoroftheUS-basedIvoryEducation
Institute,challengestheproposedbanonallivorytrade,bothinternational
anddomestic,bya consortiumof 10 countries.Godfreystatesthatthe
proposalwilllikelyincreasepoachingbecausepriceswillbehigher,
profitswillbegreaterandinterestin a forbiddenfruitwillbestronger.
PelhamJonesexpresseshisjustifiedconcernsaboutthefactthat
SouthAfricarefrainedfromsubmittinga proposaltoCITESCoP18to
legaliseinternationalcontrolledtradein rhinohorn,despitethefactthat
if Africanrhinorangestatestakeholdersareallowedtotradein rhino
horn,rhinowillbecomethemostprotectedandvaluableanimalin Africa.
Prof.PeetvanderMerweandDrWoudivonSolmsshareinsightson
a recentresearchstudyconductedon‘Land-useformsoftheprivate
wildlifeindustry:howdotheycompare?’.
Anannualestimateof 250000 tonnesofgamemeatthatare
commerciallyavailableclearlyindicatethelucrativegamemeatindustry
thathasdevelopedin SouthAfrica,despitependinglegislation.
DrMarethavanderMerweconcludesin hercontribution:“Isit nothigh
timethatthegameindustrypursuedself-governancein unificationwith
thelegalisedmeatindustriesin SouthAfricatoassistoneanotherin
a standardisedsafeandqualitymeatproduction?”
Theconsensusofexpertsconfirmsthatthe‘newtourists’havea higher
levelofenvironmentalandculturalexpectation.Theywanttobeinvolved
andwanta sayin theproductstheyconsume.Arewelisteningtotheir
expectations?DrJohanvanRensburgsharescrucialcriteriawithusin
‘Improveyoureco-statuspainlessly’.
Wetrustourreaderswillfindthecontentin thisissuevaluable–
let’sstrategisetowin!
lifeRanchingthemesfor2019,are:
PUBLISHING
EDITOR’S NOTE
Editorial Committee
Executive Editor Dr Peter Oberem
Publishing Editor Erika Alberts
Managing Editor Pat Botha
'HSXW\(GLWRU JC Strauss
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Illustrator Ronelle Oosthuizen
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Editorial Contributors
Tebogo Mogashoa
Dr Peter Oberem
Jacques Malan
Wiaan van der Linde
Lee Wright
0LFKDHO·W6DV5ROIHV
Adri Kitshoff-Botha
Magda Naudé
Brian Paine
0HOGWYDQGHU6SX\
Richardt Venter
Andries Kruger
Cobus Olivier
Dr Pieter Henning
&UDLJ6KHSVWRQH
Godfrey Harris
John Mackie
Dr Pamela Oberem
3URI3HHWYDQGHU0HUZH
Dr Woudi von Solms
Dr Maretha van der Merwe
Pelham Jones
Dr Johan van Rensburg
Annica van Rensburg
Publishedalternate monthly by MLP Media (Pty) Ltd
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