THE FUTURE 50 • INTRODUCTION FORTUNE DECEMBER 2020 /JANUARY 2021^113
Every successful business starts with an act of imagination.
But the most innovative companies are those that continually
reimagine their potential—even if it means embracing radical
shifts in strategy. And that relentless focus on the future
typically pays off handsomely for investors. Three years ago,
Fortune teamed up with management consulting firm BCG to
create the Future 50, a system that analyzes dozens of factors
to identify companies with the most robust long-term growth
potential. The picks from each of the first three years have
easily outpaced the market. Read on for this year’s ranking.
TOMORROW’S GROW TH CHAMPIONS
CONTRIBUTORS
DANIELLE ABRIL, MARIA ASPAN, EAMON BARRETT, KRISTEN BELLSTROM, LEE CLIFFORD,
SCOTT DECARLO, KATHERINE DUNN, NAOMI XU ELEGANT, ERIKA FRY, ROBERT HACKETT,
MATT HEIMER, JEREMY KAHN, BETH KOWITT, MICHAL LEV-RAM, GRADY McGREGOR,
ANDREW NUSCA, BRIAN O’KEEFE, AARON PRESSMAN, NICOLAS RAPP, LUCINDA S H E N ,
PHIL WAHBA, JEN WIECZNER, CLAIRE ZILLMAN